Using the right keywords is extremely important for two reasons. It optimizes your product listing for Amazon’s search engine. Your product gets indexed for the keywords. Based on the keywords in the listing and the backend search terms the product listing gets displayed for a search with the keywords.
How do people on Amazon start a search for their product? By a search! The search terms are the keywords. Keywords are the exact words or phrases typed by searchers to verbalize their item of interest. Keywords are the connectors from the shopper’s search bar to your product page.
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